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Post by account_disabled on Jan 23, 2024 8:30:04 GMT
using the OKKO PAY service, launched and controlled the gas station from the central office. We did things that, perhaps at first glance, were not really about marketing. But the team adapted and acquired new non-standard skills. After that, I realized that marketers are versatile people. Vasil Dmitriv, SMO OKKO in an interview with Webpromo Read also : Alexey Zozulya, CEO Foxtrot: War does not tolerate inaction and requires quick decisions.
Which areas of OKKO, besides fuel, have greater Buy Bulk SMS Service development and demand? Where are you investing? How has the distribution of the marketing budget changed? OKKO has long been not only about fuel. This is a place along the client’s road from point A to point B, where he can refuel, have a snack or a full meal, purchase goods from the store, pay for utilities ( gas stations have self-service terminals - editor’s note) , receive a parcel, withdraw cash at the checkout. We are constantly developing our services.
Our client does not enjoy purchasing fuel. A filling station is not a jewelry house or a clothing store where you immediately get an emotional feeling from the purchase. You came to the gas station to fulfill a household need - to refuel your car. The marketer’s task is to make sure that you get an emotion from the usual process, by enjoying a delicious hot dog, switching from the news for a minute for yourself with coffee, purchasing an interesting book, etc. What digital channels do you use to implement social marketing?
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